How to Pitch Your SEO / Marketing Tool to Me

I love marketing tools. Anytime I am playing with a new tool, I discover a new way to access and analyze data, build connections or put together new content assets. New tools give me new inspiration and hence thank you for sharing your marketing tools with me in your emails… Keep them coming!home.jpg

Thanks to your pitches I’ve been introduced to some of my favorite tools, those I’ve been using for ages and mentioning in multiple articles. These tools I’ve fallen in love with include:

So What Made Their Email Pitches Stand Out?

No need to be fancy: Be human!

Some of the best pitches I couldn’t help noticing were those of just a couple of sentences long. It kind of helps if you know my name, but otherwise just say what you think is important. No need for long intros!

Here are a few examples!

Our relationships with Buzzsumo started with the co-founder’s comment on my Google Plus post. Since then, hundreds of my articles mentioning Buzzsumo and me speaking at their conference in New York last year. Buzzsumo is still my favorite content marketing tool that has so many features that it comes in handy for most of marketing advice I ever give:


Cyfe, one of the oldest tools in my list and one I’ve been using for as long as I remember, introduced themselves to me… when offering me a job. At that time I was happy where I was but it did prompt me to check them out and here I am, 5 years after that, still an active Cyfe brand advocate. Cyfe mentions include a few features in my Entrepreneur column, mentions on Moz and even Mashable. Since that 2012 email, we’ve become good friends and the tool has grown immensely. It’s truly a rare find!


Serpstat pitches in Russian (as a native speaker, that’s something I hardly ever miss).


To put simply, all they said was “We have a new free tool, check it out”

Whatagraph pitch was longer but I still liked how it sounded. Plus they were so new, yet made it to ProductHunt. I was intrigued! Since then Whatagraph has made it to several of my articles and my readers seem to be always impressed!


Wyzerr reached out on Linkedin (which is not something I check often, admittedly) but they sounded so legit and authentic that I gave them a try. Wyzerr brings a cool idea into this world: Gamification of online surveying which they explained well in their pitch?


So how to pitch your tool to me?

There’s a reason why I picked so different emails to give as examples of pitches that worked. There’s no single recipe. Just tell what’s on your mind!

I love tools. I use many of them. Favorite tools come and go, some stick, but I try to spread a word about many! So if you have a tool to share with me, go ahead. I’ll do what I can, without asking anything in return. Because my job is to cover marketing tools, that’s how I have built my brand!

Actually, there’s one thing in common there. None of those pitches came from a PR person. Somehow PR teams have the tendency of making emails sound less authentic and mostly intimidate me with the style and amount of characters.

Also, try to make it easy. I don’t ask for a free access to your tool but it would be cool to link to a sample report, a quick video introducing the context or to a demo live project. Anything that would help me quickly understand what it does is a good idea.

Furthermore, I can also help you with my content marketing services, so reach out in case you are interested!

Disclaimer: Cyfe is my newest content marketing client which in no way is the reason why I included it into the above list. I love the tool and use it daily.

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I am the owner of this blog as well as Brand and Community Manager at Internet Marketing Ninjas and Founder of MyBlogGuest, MyBlogU and

Spread Your Wings Online via Digital Marketing at 2018

Digital Marketing Tips

Brands influence digital channels to connect with their prospects and customers such as social media, search engines, emails, websites etc. Digital Marketing is a Universe of all your Online Marketing Efforts. It is a wide term to cover your all online activities.

Marketing is all about connecting and informing your audience at the right place and at right time. It moves around What Dr. Philip Kotler specified i.e., Needs, Wants, and Demand. It’s a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products and services of value with each other. Marketing trends have seemed a vast change from last 15 years, it’s not at all the same as it used to be.

Today’s era people spend most of their time online. Now that Brands are more trusting on online marketing., as Shopping, Learning, Teaching, Entertainment Industry, Meetings all moved on internet., so it’s reasonable to connect with your audience to the place where they actually are and prefer to use – Internet. In fact, digital marketing is now outspreading to some non-internet channels that provide digital media such as mobile SMS and MMS or on-hold ringtones.

Multiple TECHNIQUES or CHANNELS and ASSETS used to facilitate Digital Marketing. As an advertiser one’s core objective is to find a technique which results in maximum two-way communication, optimum utilization of resources and a better overall ROI for the brandA number of assets of Digital Marketing which include:

Ø  Emails

Ø  Websites, Blog Posts, and Portal Sites.

Ø  Landing Pages

Ø  Social Media (Facebook, Linked In, Twitter, Instagram etc)

Ø  Mobile Marketing

Ø  Infographics

Ø  Email Templates

Ø  Branding (Banners, Logo, Posters, Flyers, Brochures, Business Cards, Stationary and much more)

Online Marketing Efforts

Search Engine Optimization

SEO stands for “Search Engine Optimization.” It is the process of affecting the visibility of a website in search engine results – unpaid results., by incorporating search engine supportive and friendly elements into the website. SEO technique helps brands to rank their site higher than the millions of other competitors in response to a search engine’s search query.

How Search Engine works?

Search Engines

Search Engine can’t see things as human see, they are text-driven. The search engine can’t feel the beauty of cool design, amazing sound, feel the music on the site or enjoy movies.  Instead, they perform several activities to get an idea what a site is all about and to deliver the best result for a search query starting from Crawling, Indexing, Processing, Calculating Relevancy and Retrieving. 
Search Engine Working

Social Media Marketing

Refers to the use of social media platforms and websites to promote your product or services. Purpose of SMM is to produce content that will reach the target audience, the user will share in their network and help companies in brand exposure.  Most of the social media platform has built-in data analytics tools which enable brands to track the success of advertisement campaigns to analyze its performance.

Affiliate Marketing

It’s kind of a performance-based marketing in which a business recompenses affiliates for each visitor brought by the affiliate’s own marketing  efforts. You Promote other people’s product, through an affiliate or network and earn a commission when people ended up buying it. Affiliate marketing is based on revenue sharing. The four core players of Affiliate marketing are Merchant (Brand), Network, Publisher(affiliate) & the customer.

Display Advertising/Video Advertising

It’s a type of Marketing where brands communicate directly to the consumers using different media advertisements or online advertisements which includes., websites, Online adverts, Pop- up ads, Interstitial ad, Rewards program, flyers, posters, banners, promotional video ads etc. Video Advertising incorporates online ads that have video within them. Unlike content-based ads, display and video advertising depend on elements such as images, GIF, Designs, audio and video to deliver an advertising message.

Content Marketing

Instead of pitching your product or services directly to your customers you are providing trustworthy, relevant and valuable content to your audience. It helps Brands in creating sustainable brand loyalty, providing valuable information to the customers and at the same time constructing willingness to purchase their products and services in future.

Email Marketing

The act of sending commercial email to a prospect or customers considered email marketing. It typically involves using email to send advertisements, promotions, offers, create awareness or generate sales and is intended to build trust, loyalty, brand exposure or brand awareness. It involves Email templates or newsletter, promotional messages or direct mails.

Pay Per Click

Internet Advertising. It is used to direct traffic to the websites. In this advertiser pays to the publisher when their ads are clicked. PPC is commonly connected with first tier search engines. With search engines, Advertiser bid for keyword phrases relevant to their target market. They are links that you pay to get rank above or alongside the organic listing in search results.

Online Public Relation

When people think about the traditional PR, they moreover refer to newspaper, magazines, TV, and radio. Online PR is somewhat similar to traditional PR but it targets to online properties. It linked to how you can help your new customers to learn about your business and existing customers about your new products or services or offers. It is all about the exposure that may get with news articles, or Videos or blog contributions, it’s main aim is to get noticed and make your business well known at the right place.

Influencer Marketing

It is quite new but equally effective than other digital marketing techniques. Influencer marketing is where you drive sales by targeting a deal with influencers who already have a follower or dominate your target market. It’s an amazing way to perform on social media.

As an example influencer could be an Instagrammer who have a number of the follower from your target market. You can get a deal with him/her to wear your brand or designer clothes in a couple of photos to crack the market on Insta.

Final Words

You need to choose the right technique that’s best suited for business and target market and keep in mind that all are in the sink and should interact with each other. When used correctly Brands can extract many unique leads out through Digital Marketing. It gives Business of any size access to the mass market at a reasonable price.

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20 Small Business Trends and Predictions for 2018

Another year has come to a close and businesses are preparing to enter 2018 with a bang.

What do entrepreneurs expect heading into the new year? Business News Daily got in touch to find out some of the major things on their radar. Here are 20 key ideas, trends, and predictions to keep in mind in order to make the most of 2018 for both your business and your customers.

A shift in IT spending: “A significant number of enterprises will begin to invest in a dedicated security operations center as part of the shift away from prevention towards detection and response … Hybrid security offerings combining on-premise and SaaS/Cloud solutions will become the dominant architecture with customers beginning to integrate these offerings starting in 2018.” – Prakash Nagpal, vice president of Infoblox.

The Cloud will fragment into microservices: “In 2018, technology companies are going to ditch the buzzword ‘cloud’ in favor of the next big trend in IT – ‘microservices’. This is where companies will increasingly look to scale by essentially breaking up their IT and thinking smaller and using more SDN and NFV type approaches. Enterprises should also take note fast – moving to smaller applications makes it much easier to scale and decreases risk, while increasing efficiencies.” – Craig Walker, CEO of business communication platform Dialpad

The rise of the sharing economy: “Digitization and the sharing economy will disrupt more industries. Already, retail (Amazon), automotive (Uber and Zipcar), and the server market (Google, Amazon) have been disrupted – and we have had two years without another major industry being disrupted. Given this, financial services and healthcare are ripe for disruption.” – Prakash Nagpal

The personalization of marketing: “Marketing is becoming increasingly personal, and this trend will keep going as we move into the new year. No longer will stock images, generic nurturing campaigns, or impersonal calls to action convince consumers. In order to succeed, you’ll have to provide high-value and personalized content every step of the way.” – Harrison Doan, director of analytics at Saatva.

Modern marketing tools make personalization possible: “While email marketing has traditionally been a one-to-many medium, it’s a great example of this trend being brought to life as we continue to see an increased focus on more customized messaging heading into 2018. A major catalyst behind this shift toward one-to-one has been advances in personalization technology, especially click segmentation. Personalizing email marketing is especially valuable because small businesses often have a variety of products, yet not every offering will necessarily appeal to every customer on an email list.” – Dave Charest, director of content marketing at Constant Contact, an Endurance International Group company

AI will emerge as a critical marketing tool: “In the past executives may have tinkered with AI to schedule their calendars, but 2018 will see the end of the experimental phase and the beginning of applying artificial intelligence to solve the most soul-crushing marketing problems. For example, conversational AI companies like Conversica will make it possible for PR companies to harness conversational AI for lead nurturing and finding new clients. CRM companies like Helpshift will streamline customer service.  AI however will not replace traditional media relations.  Journalists deserve a human touch that AI will not yet be able to mimic.” – Curtis Sparrer, principal at Bospar PR

Social advertising will become more competitive: “For paid social ads in Facebook, the 2018 landscape will continue to get far more competitive. Facebook advertising is still in its ‘Golden Age,’ but the company is growing the number of advertisers at a very rapid pace. While large companies jumped on the Facebook ad bandwagon some time ago, there is significant long-tail growth among SMBs which still have not embraced Facebook ads fully and the vast majority are not advertising there. The end result of this, Facebook will continue to accelerate the number of advertisers it has with SMBs and CPM and CPC costs will rise for all Facebook advertisers.” – Toby Danylchuk, co-founder of 39 Celsius Web Marketing

There will be growth in small business cross-channel marketing: ” Very few small businesses today do any sort of cross-channel strategic advertising. Many owners even have separate vendors for Facebook, Google, web content, web maintenance, etc. Large brands do this rather well, and I believe in 2018 we will see small businesses utilizing integrated strategies – and these small businesses will outperform their competitors.” – Bil Gaines, digital marketing director of Custom Creatives

Banking models will begin a radical shift: “Millennials want to bank wherever they want and whenever they want, which does not align with the traditional banking model. It’s predicted that digital banking will grow to more than 2 billion users by 2020As a result of this shift, the traditional brick-and-mortar banking solution will be replaced with a technology first-mindset. In essence, your wallet will be your phone.” – Dave Mitchell, president of NYMBUS

Speed is key in modern banking: “The banking channel will strive for speed. Lending, banking services, statement processing and other banking channel players are scrambling to get online and get faster. We expect the scramble to continue as the industry seeks to eliminate middle men – like brokers – and better serve their customers.” – Vernon Tirey, co-founder and CEO of LeaseQ

Mobile banking means more mobile cyberattacks: “All are experiencing a big increase in attacks on their mobile banking and transactions. Expect that to continue.  Approximately 80 percent of financial institutions’ customers are doing online banking, 50% are on mobile and that’s growing. More customers equals more opportunity for attacks.” – John Gunn, CMO of VASCO Data Security

Machine learning and Blockchain will grow more prominent: “Two of the most interesting IoT developments to emerge in 2017, with the most potential for innovation, were blockchain and machine learning. They likely won’t go straight to market in the new year – we’ll likely see more proofs of concept instead – but, we have seen some fascinating PoCs already.” – Mike Bell, EVP IoT & Devices at Canonical

Machine learning will become more responsive in customer service: “Machine learning will play a bigger role in sales and customer support in 2018. Lower costs and increased availability of speech analytics tools mean more businesses will record and monitor calls within their contact centers. Instead of simply guiding callers through prompts, speech analytics will help to categorize them and analyze responses in terms of what you say and how you say it. Insights like these will be used to guide agents, in real time, to get the best results from each interaction.” – Chad Hart, head of strategic products at Voxbone.

AI implementation will help business capitalize on large troves of data: “Although discussions on the topic of data may not be new, until now most business have been focused on forming teams and building data pipelines, but the data itself has not produced much disruption. With the right people and tools in place, companies can now focus on using data to drive growth. Companies will look to incorporate artificial intelligence (AI) to gain a competitive edge.” – Jennifer Shin, founder and chief data scientist of 8 Path Solutions

IoT cyberattacks will become more common: “There will be an increase of random IoT hacks and attacks because the tools are easy to find and use, and also because of all the unsecured IoT devices – Gartner says there are 8 billion connected things in 2017 and expects 20 billion connected devices by 2020. Anyone can go onto the dark web and start using available malware code, not to mention the readily available services such as hacking, malware- and ransomware-as-a-service, which can all be hired for next to nothing. It’s very easy these days for someone with little knowledge to launch a sophisticated attack, and there’s clear financial incentive – in the last three years, business email compromise alone made $5.3 billion.” – Christian Vezine, CISO at VASCO Data Security

IoT devices will become more secure: “Expect to see at least 2 or 3 large-scale, botnet-style attacks on IoT-related hardware in 2018. To remedy this, the industrial space may pick up a trend from the consumer space, where device updates are downloaded automatically, and give the user little say in the process.” – Mike Bell

Industry will employ more low power wide area networking (LPWAN): “LPWAN technology can be unwired and run for a long time, with minimal power consumption. Its potential applications include heartbeat communications and predictive maintenance for industrial equipment like basement boilers, which can be otherwise difficult to reach … LPWAN provides better penetration and range in hard-to-reach areas, which opens the door for groundbreaking new industrial equipment use cases.” – Mike Bell

The evolution of the workplace: “The physical workspace as we know it today is going to significantly change next year as businesses start to get smart about how they use space to drive productivity and adapt to new employee behaviors and tech tools. Large companies will also look to reduce their real estate commitments and move more to flex desk options as more employees work away from the office, while being connected to it by making use of better tools that help them do their work more effectively.” – Craig Walker

Expect the number of remote workers to continue increasing: “Only 32 percent of employees spent all their time working in, or at their office this year, The flexibility to work remotely has evolved beyond an occasional perk, with 43 percent of employees saying it’s a must-have.” – Staples Business Advantage’s Annual Workplace Survey

Workplaces will unveil bolstered anti-harassment policies: “With such a magnifying glass being put on men’s behavior in the workplace in the latter half of 2017, next year is going to see a lot of anti-sexual harassment training in workplaces, as well as anti-harassment policies being beefed up.”


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Magic Leap One: The fabled AR headset is real, and it’s coming in 2018

The first product from the secretive, Google-funded augmented-reality startup has finally been revealed. Founder and CEO Rony Abovitz shares some key insights about Magic Leap One.

It looks like a cross between Maz Kanata’s goggles or Snap Spectacles evolved into steampunk gear. But Magic Leap, a company that’s stayed in secrecy for years, finally has hardware to show off, and it looks like it’ll be here in 2018.

The Magic Leap One is a headset, a controller and a computer

The round-lensed goggles house the displays, audio and external camera sensors. A handheld controller with touchpad looks like an advanced version of the wands that come with the Samsung Gear VR and Google Daydream View’s phone-based VR headsets. The system connects to a round computer that clips to your body and makes everything work.

It’s self-contained and doesn’t need to be tethered to a phone or PC. But we don’t know a specific price or release date yet. There’s a pair of glasses (called Lightwear), a belt pack (called Lightpack) and a controller.

The Magic Leap One is an augmented-reality headset, using light field display. And while I haven’t tried it yet, Brian Crecente at Rolling Stone has. Based on his exclusive hands-on experience — and the several other AR headsets and mixed-reality technologies I’ve tried in the past year — we can put Magic Leap’s surprise announcement in perspective, and talk about how it shakes up the emerging AR/VR landscape as we head into CES and 2018.

There are a lot of cameras in the headset

Much like other mixed-reality and AR headsets, including the Microsoft HoloLens, the Magic Leap One has cameras that help track movement and map space. There are a number of cameras across the sides and bridge of the goggles, but Magic Leap hasn’t mentioned much about how the tech works. The head-mounted sensors and cameras are self-contained, and there are no separate room sensors needed, as with VR systems like Vive and Oculus. In that sense, it’s got something in common with Microsoft’s HoloLens proposition.

How is this different from the Microsoft HoloLens?

It sounds like the Magic Leap is a more advanced method of displaying 3D images using light field technology, and it has its own specialized controller with haptics, unlike the HoloLens. The field of view, according to Brian Crecente, who tried it, is larger than Hololens…but still limited.

The most impressive trick the Magic Leap One can do seems to be how it handles scanning room environments and layering in holographic objects: virtual things can now block real things, like they would in the real world. A demo Crescente saw involved a robot that was able to stand in front of someone else realistically. By comparison, if a person walks “behind” a virtual object in Apple’s ARKit, they appear in front of it from the viewer’s perspective, ruining the illusion.

The Magic Leap One also promises persistence of objects, mapping and remembering environments. SLAM (simultaneous location and mapping), which builds a map of your environment and remembers it, has already been in use in other AR tech. Is Magic Leap’s better?

What is a light field display?

The Magic Leap One is augmented (or, mixed) reality, and projects 3D holographic experiences into the real world. But it promises to do that with light field technology, which projects what’s effectively a full 3D image onto your retinas that can be focused on in the same way that real objects can. According to Magic Leap founder Rony Abovitz, who answered some questions in a phone interview with CNET, “We’ve taken a very complicated problem and reduced it to a wafer,” promising “low cost and high volume and reproducibility” of the chips involved.

I haven’t tried the Magic Leap (yet), but I have tried another light field mixed-reality headset prototype from Avegant earlier this year. That demo wowed me. I was standing in a room, looking at a solar system projected in front of me, and I could focus on planets close to my eyes or on planets far off in the distance. A tank full of virtual fish let me walk up and examine a fish up close, and focus on the scales. It feels more natural than the flat-focus you’d experience in something like the Microsoft HoloLens. Abovitz discusses a blend of analog and digital that can be perceived by our retinas, making the illusion work: “your retina is a like a mixing board.”

It’s meant ‘for creators’

The first version of the Magic Leap One that should arrive in 2018 is aimed at creators, mainly, said Abovitz. It’s not just a development kit for just development types: sure, Abovitz says it’s for game and app developers, but he says it’s also for people like artists, sculptors and engineers.

Early demos are clearly aimed at the melting point between creativity and technology: a recent demo with Pitchfork showcases “music spirits” created by Icelandic music group Sigur Ros.

It could work with phones, or with phone content

Abovitz recognizes that a lot of people will want to work with 3D things made on their phones. The Magic Leap One sounds like a tool to bridge that content, maybe like how Microsoft imagines its mixed reality platform as co-existing in Windows. But, it also gets stranger: Abovitz says volumetric spaces called “prisms” can be able to be created quickly, even on other devices, and then shot into mixed reality and the Magic Leap.

“If you create something on a phone, we want a Magic Leap user to experience that object in a native way,” he says. “The phone is a tiny portal. Magic Leap is the peak of the mountain to experience that thing.” He imagines a “world of Magic Leap users, a world of phone users and a hybrid passability between ecosystems.”

It won’t do VR, yet

Rony Abovitz says that the Magic Leap One is aimed at mixing the real and virtual world together, but he envisions future versions of the Magic Leap being able to go just into VR-type experiences, too. “You could see future editions of Magic Leap that could go between analog and digital,” says Abovitz. “[The Magic Leap] One is like the real world plus CG blended. As the portfolio grows, you should be able to [move between] virtual and physical seamlessly.”

What does this mean for 2018, AR and MR?

Augmented reality jumped into the mainstream in 2017 thanks to fun demos on iPhones and Google’s Pixel phones, but Magic Leap’s sudden reveal points to bigger things happening next year. It’s been years since the Microsoft HoloLens first showed its tech off, and the industry seems due for big movement. Avegant’s light field headset, the Magic Leap One and who knows what else is in store? With a few years of VR having trained creators on how to develop virtual tools, maybe Magic Leap’s approach to new mixed-reality interfaces and experiences are exactly where AR, VR and MR need to go next.

The Different Types of Internet Advertising

The Different Types of Internet Advertising


With the advent of the Internet came the end of advertising as it had been done for decades. Measurement and targeting possibilities continue to evolve, helping to optimize marketing budgets and build sales. However, in this new era, advertisers have so many more options that it can be overwhelming. Following are the major types of Internet advertising available, along with advantages and challenges of each.

Banner Ads

Banner ads were one of the earliest types of Internet advertising available. Basically, it consists of an image file that is connected to a website that offers more information or a way to buy what was advertised. So that traffic to the site from the banner ad can be tracked, often a special landing page is set up.

For example, the following banner ad encourages visitors to click and listen to a podcast:


Learn More about Internet Advertising and Marketing

Banner ads can, technically, be any size. However, there are some common sizes that fit in most website layout schemes.

Because these ads need to load quickly when the website is launched in a browser, lower resolution (72 dpi) .JPEG/.JPG or .GIF files are used. As devices continue to change, required resolutions may also change; always check for requirements before designing ads.

Banner ads can be purchased and placed in a variety of ways:

  • House Ads. The website owner can place ads for the company’s own products and services which link to other areas on the main or other web properties.
  • Paid or Sponsored Ads. Advertisers or sponsors can pay to have a static placement on a website for a specified period of time. Sometimes this is sold as a sponsorship to support the costs of maintaining the website, e.g. a blog may be sponsored by a manufacturer.

Banner ads have lost some appeal since as the Internet continues to mature, more effective advertising methods have taken their place. But they will continue to be used in conjunction with pay per click and remarketing efforts (both discussed below).

YouTube is a website that accepts PPC advertising within videos.
YouTube is a website that accepts PPC advertising within videos. | Source

Pay Per Click Advertising

One of the most significant types of Internet advertising is pay per click, usually referred to at PPC. Google is the dominant provider of PPC advertising on the Internet as of this writing. However, there are many other players who offer similar programs.

Used in conjunction with programs such as Google AdSense, a website owner (usually referred to as a “publisher”) sets up a spot on a website to host PPC advertising. The spot can host either display banner ads or text only links. Google feeds the ads into the designated spot when the website is launched in a browser. The ad shown is based on either the website’s market segment or visitor’s interests.

On the flip side of the equation, advertisers pay for ads only when a visitor clicks on the ad on the publisher’s website. Advertisers select keywords and topics relevant to their purpose that Google, in turn, uses to determine what ads to feed to various websites.

Google monitors the click activity and facilitates payments from the advertiser to the publisher, taking a portion of advertising revenues generated.

The advantages to both advertisers and publishers are significant. Advertisers save money by only paying for when visitors actually click on an ad. Because ads are fed based on interests of either the publisher’s website or the visitor, advertisers can expand their presence on a myriad of websites without having to research and pay for each and every one of them. Publishers can generate revenue without having to solicit advertisers and sponsors. And the facilitating company, such as Google, gets paid, too. A win-win-win for all.

Challenges to the PPC model include imperfect targeting and keyword selection which can show irrelevant ads, especially when keywords can have multiple meanings. Additionally, in markets where there are many relevant keywords, it can become expensive for advertisers.


Search Advertising

In addition to PPC ads appearing on websites, they can also appear on search engine results when users type in relevant keywords. As with PPC on websites, Google is the currently the dominant player in the search advertising arena with their AdWords program.

PPC search based ads, usually text with links, appear above and to the side of Internet search results. Those ads that appear higher on the page and on the first few results pages have a higher likelihood of being seen and clicked. But that can come at a very high price, sometimes even several dollars per click in cost to the advertiser.

In the early days of this advertising model, small businesses had a fighting chance to get traffic and sales from search advertising. However, as this area has become more competitive, prices per click are so high that only large companies can afford it. Luckily, Google and other search engines are getting more adept at serving up locally relevant results and ads, which can improve small businesses’ search ad placement.


Google and other search engines are getting more and more sophisticated in tracking online behavior. This advancement has allowed for extended capabilities of PPC advertising on both websites and in search results.

When a user visits a site, a cookie (a code which tracks where the user has been) is created. If the user has visited a site as a result of clicking on a PPC ad, but does not take an action such as buying or subscribing, that behavior is noted. Then when the user visits other sites featuring PPC ads, an ad for that visited site will appear again. This is referred to as remarketing.

The downside is that users may see ads for the same company over and over again, regardless of whether they are truly interested in the offer or not. However, remarketing will become more accurate and effective as behavior tracking systems continue to evolve.

CPM Advertising

Similar to PPC, CPM advertising (CPM stands for “cost per thousand,” where “M” stands for the Roman numeral for thousand) shows relevant ads based on either the subject of the website or visitor interests. Unlike PPC, cost to the advertiser and revenues to the publisher are based on the number of times the ad appears, also known as impressions. Price is set at a certain number of dollars per thousand impressions.

This may sound like it puts advertisers at a disadvantage since they will pay for traffic that may not click on the ads. However, to build brand name recognition, it can be very cost effective since it increases the number of impressions. Publishers also gain from getting paid for traffic regardless of click through behavior.

Disclaimer: Any examples used are for illustrative purposes only and do not suggest affiliation or endorsement. The author/publisher has used best efforts in preparation of this article. No representations or warranties for its contents, either expressed or implied, are offered or allowed and all parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice, strategies and recommendations presented herein may not be suitable for you, your situation or business. Consult with a professional adviser where and when appropriate. The author/publisher shall not be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential, or other damages. So by reading and using this information, you accept this risk.


7 Things You Can Do When Your Customers Refuse to Pay on Time

7 Things You Can Do When Your Customers Refuse to Pay on Time


On-time payments are vital to the health of your business.
This story originally appeared on Due
7 Things You Can Do When Your Customers Refuse to Pay on Time
Image credit: Shutterstock

On-time payments are vital to the health of your business. But inevitably, you’ll run into at least one customer who consistently fails to pay on time. If it continues to become a problem it’s on you to take proactive action and correct the situation.

You’ll have many options in your arsenal to deal with it.

Why on-time payments are important

First, let’s cover why this is an important matter in the first place. Who cares if your customers fail to pay on time late occasionally?

  • Cash flow. The first and most important impact here is on your company’s cash flow. If you’re not getting income consistently or predictably, you could find yourself unable to make your own payments on time. More than total revenue, cash flow is an indicator of your business’s ability to succeed. In fact, it’s possible for a business to close its doors due to a cash flow shortage even if it’s technically profitable on paper. Staying on top of your invoices, and taking corrective action when you aren’t getting on-time payments, is one of the most reliable strategies to keep your cash flow firmly positive.
  • Books.Invoice payments are also important for keeping your books in order, especially with month-end and year-end closes. Submitted invoices are often counted as revenue, but if that revenue isn’t there, your reports could be inaccurate. This may not matter to a small business that’s just starting out. However, if you’re reporting to investors board of directors, or the public, you’ll have some extra explaining to do.
  • Reputation.Accepting late payments could damage your reputation and expose you to future issues. For example, your clients may become more lackadaisical on payments and orders if you build this reputation.
  • Compounding problems.All of these problems get worse over time. So the longer you wait to fix the situation the more consequences you’re going to face. For example, when a customer learns they can delay payments, they’ll make it a habit whether deliberately or subconsciously. As your books become more tangled month to month, it will become harder to predict or chart your overall progress.

Strategies to improve timely payments

Fortunately, there are a variety of strategies you can employ if you find yourself consistently unable to get payments from your customers on time:

1. Tighten your invoicing process.

Your first step is to audit your invoicing process. Chances are, something is wrong with it. If you don’t have an invoicing process fully documented and in place, that should be the first place you start. Beyond that you’ll need to be consistent about when you issue invoices and how your departments communicate. Additionally terms and conditions as well as late penalties should be clearly defined. Without a follow-up process in place, your invoices will easily get lost or ignored. There are two steps to this process; first, make sure that your procedures make sense on paper. Do you have firm protocols in place, or are your employees just supposed to wing it? Then, monitor and engage with your employees to make sure they’re following that on-paper process in real-time. If they’re not consistent with their implementation, it could compromise your results.

2. Issue formal warnings.

If your customer is more than a few days past due, it’s a good idea to issue a formal warning. You can start with an email giving the client a friendly reminder of how they can pay. If that doesn’t work, you can use follow-up emails, letters and phone calls in succession to follow up on payment. If necessary, you can also warn your client about legal action if the invoice remains unpaid. These are important for several reasons. Most importantly, they’ll resolve innocent mistakes (the client simply forgot), and will put pressure on the business to make a full payment.

3. Change terms for your best (and worst) customers.

If you have specific problematic customers, or specific customers who always pay on time, consider choosing different terms for payment. For example, if client’s habitually pay late, then you can consider changing the terms for those clients. Additionally you’ll also need to consider if and how you penalize late payments. Some states do have a strict limit on how much of a late fee you can charge, so make sure to do your research; otherwise, an annual interest rate of no more than 10 percent will likely keep you well within those restrictions.

4. Accept more types of payments and plans.

Some clients will be unable or unwilling to pay on time simply because of their circumstances. They may be struggling with cash flow, or are so bombarded with work, they forget to pay their invoices in a timely manner. Luckily this can be easily solved by offering alternative payment plans. For example, you might split one big invoice into three or four smaller invoices, or set up a weekly installment plan. If you can, have an open, honest chat with your client about why they’re not making timely payments; if you can discover the root cause, it will be far easier to find a solution.

5. Use factoring.

If you’re in a tight spot, and your changes aren’t yet taking effect, you can pursue a strategy known as factoring. The process is pretty simple; you’ll look for a factoring company that can provide you factoring services, and you’ll “sell” those companies your unpaid or past due invoices for a fixed amount, usually a specific percentage less than the full amount owed. The factoring company will pursue the client for payment, and you’ll get to walk away with the cash. This isn’t a good long-term fix, since you’ll be losing money and chasing your customers almost constantly, but it’s a good way to get past a rough cash flow patch.

6. Fire problematic clients.

If you have a selection of clients who are constantly frustrating to deal with, you should consider firing them altogether. If you’re a young company that’s struggling with income, it may seem like a waste of revenue — but you’re not getting that revenue steadily anyway. If a customer has ceased all forms of contact, this firing process will be easy — they’ll probably be expecting your services and/or communication to cease. Otherwise, you’ll need to have a direct, straightforward conversation about

7. Take legal action.

If you’ve exhausted all other options then you may want to consider legal action. Collect as much information as you can on the engagement and contact a lawyer to discuss the possibilities. Depending on the amount owed, it may not be worth your time and money to chase down the late payment, so weigh your options carefully before proceeding.

General tips for success

If you want to be successful with any of these strategies, you’ll need to follow these tips at a minimum:

  • Document everything. You’ll want a paper trail if you have to confront your client about missing payments. You may also need one if you ever need evidence in a legal situation. Document everything you can, including your phone calls.
  • Automate whatever you can. Invoicing is tough to do manually. That said, take efforts to make every step of your invoicing and follow-up strategy automated by software. This mitigates the risk of human error interfering with the process.
  • Be polite, but persistent. Politeness is an underrated strategy in ensuring invoice payment. When reaching out via email or phone, avoid using harsh or accusatory language. Instead, start a conversation and learn what you can about the client’s circumstances.
  • Focus on internal, then external. Before implementing punitive measures or dealing with clients externally, focus on what you can do to improve your own business and processes.

Chronic late payments are a problem that many businesses eventually face. Fortunately, with a few strategic changes, and a commitment to revising your approach, you should have no trouble restoring your invoicing process to what it used to be.


This story originally appeared on Due


Every website owner or company marketer wants to increase their traffic, because it influences your profit. For the first audience the most important is website traffic monetization, meanwhile the second one is interested in engaging new customers.

But the final aim remains. Let`s discuss proven ways how to drive traffic to your website:

1. Organic Search

Both search engine optimization and content marketing can help a great deal with improving the organic search aspect of increasing website traffic. Many websites were started with the best of intentions, but they are not properly maintained by the owner. In order to improve a site position in organic search results for related keywords, improvements must be made to the various pages on the resource. A website that loads quicker, contains less dead links and provides a generally better user experience will rank higher in organic search. In addition, the content on various pages must include SEO keywords whenever possible.

2. Referrals

If you are unsure about how to get traffic to your website, using referrals on other websites, blogs and forums can really help generate awareness about your resource. They can come in the form of affiliate links, banner ads or social media posts.References showed to the relevant audience attract new visitors that influence the amount of traffic positively.

3. Email Marketing

Creating email blurbs is a great way to increase website traffic, because the target links in these emails will always direct people back to your site. For instance, if you are worried about how to drive traffic to your website, e-mail marketing can really help direct individuals to your website who may already have an interest in your content. There are two ways to create an e-mail marketing campaign:

  • Create a space on your site for people to sign up to an e-mail list and sent them relevant information;
  • Find thematic sites related to your content that already have e-mail campaigns, and buy space in their e-mail campaign.

4. Paid Search

Targeted advertisements among Search Engine results pages and on other websites can really help site owners if they are looking to increase website traffic. Services such as Google AdWords can provide targeted and customized advertisement banners, information blurbs and paid search results to help companies raise their profile and get more prospective customers to learn about their business.

5. Paid Social

Social Media has taken over the way people consume information on the Internet. In the past, most people would get their information directly from websites. Now they rely on Search Engines and Social Media to a greater extent. Sites such as Facebook and Twitter are prime locations for companies to use paid social advertisements toincrease website traffic. These ads can not only help you get specific stories out to the general masses, but they can also help you create targeted ads that are delivered to people who may have searched for keywords related to your website thematic.

When you create a website, generating hits and getting more visitors to your pages may seem like a daunting task. But these five methods, when used in conjunction with each other, should help you generate a significant amount of traffic in the coming weeks and months.


                  POST PUBLISHED ON 31st Aug’2017 by

20 Free Website for Your Business



1. Weebly

Weebly has been around for a while, and so it’s definitely one of the most popular website builders out there. There are no hidden costs involved in constructing a new website — and although premium and ecommerce versions do exist, a vast majority of small businesses are unlikely to need them. Weebly’s top feature is its intuitive, drag-and-drop interface that makes Web creation dead simple for even the most IT-challenged individuals.

2. Wix

Wix boasts a similarly easy-to-use interface, and is immensely popular because the site offers users hundreds and hundreds of free design templates to choose from. It doesn’t matter what industry you’re operating in. Chances are, Wix will have a free template that caters specifically to your needs. After selecting a template, the site’s drag-and-drop feature makes drafting your first website a quick and painless process.

3. Webs

Webs is an ideal website builder for small businesses because it offers an unrivalled level of SEO functionality. Built-in search indicators can help you to optimize your new website so that your small business starts to generate organic traffic quicker. The platform’s themes are well-designed. Changes can be made instantly and all of the layouts are relatively intuitive.

4. DudaOne

DudaOne is an innovative website builder that focuses largely on producing responsive mobile sites. It has a clear interface, intelligent social media integration and a great built-in analytics system. By setting up a free site, small business owners gain a fast, natively responsive website, Web hosting on Amazon Cloud and crucial community support. From there, users can upgrade to various business and ecommerce packages that come with multi-language sites, push notifications and unlimited product categories for online stores.

5. SiteBuilder

SiteBuilder is still one of the simplest and most intuitive website design tools available online. Its platform is incredibly user-friendly, and comes with all of the tools you’ll need to get a dynamic small business website immediately live. SiteBuilder also includes basic ecommerce features and premium plans with a wide range of custom design tools.

6. Squarespace

Squarespace is a professional website building platform designed largely for those operating within  creative industries. The site has loads of high-caliber templates geared at photographers, musicians, writers and art venues. Squarespace’s templates are extremely visual-based — and although they aren’t quite as customizable as the templates some other platforms may offer, small business websites built on Squarespace are some of the Web’s most clean and responsive.

7. WordPress

WordPress is still a small business favorite, and for good reason. WordPress is one of the easiest building platforms for beginners, and it offers some of the Web’s most well-designed free templates. WordPress also comes with a wide selection of free analytics and SEO tools that make it fairly simple to keep track of how your site is performing. Bearing all that in mind, it’s little wonder around one in five sites on the Internet are now constructed using WordPress.

8. Yola

Yola is a Web-based tool that makes life easy for small business owners who are after a simple, code-free way of producing a professional commercial website. Yola operates a drag-and-drop interface with fully-integrated social features and quite a few handy widgets. It’s worth pointing out that Yola’s free accounts don’t include access to the platform’s useful blogging tool — and so small business owners may ultimately need to go premium in order to unlock Yola’s full potential.

9. IM Creator

IM Creator is another simple drag-and-drop system that offers a wide range of professionally-designed Web templates that are hugely responsive. With IM Creator’s free package, users can take advantage of a second level domain and a respectable 50MB of storage. The platform also updates its selection of templates on a regular basis — meaning it’s a relatively quick and painless process to give your small business website a complete makeover.

10. Sitey

Sitey is an intuitive platform that offers small business owners incredibly professional-looking websites in the blink of an eye. With each free account, you’ll receive 50MB storage, 5MB file upload and 1GB worth of bandwidth. Better yet, you’ll gain access to Sitey’s database of excellent templates, image galleries and simple social media integration.

11. Jimdo

Jimdo is another well-established website builder, and is quite useful for those who are a little bit more comfortable with coding. Jimdo enables users to create free, mobile-friendly HTML5 sites. The platform’s top strength is its free online store  as most website builders tend to charge an arm and a leg for this feature. Jimdo also offers a generous 500MB of storage and great customer support.

12. WebStarts

WebStarts provides a rapid solution for small business owners who need a website quick. The platform’s templates boast intelligent layouts, and its design interface is extremely easy-to-use. That said, those in need of a large website or more integrated features will most likely need to upgrade to a premium plan. WebStarts’ free version includes just 10MB of storage for a five page website.

13. Moonfruit

Moonfruit is home to some of the Web’s most creative design templates. The platform’s free version enables small business owners to create a website of up to 15 pages on a second level domain. But Moonfruit does a whole lot more than host a few free templates. It also enables you to create an optimized mobile version of your site, and can be fully integrated with your company’s social media profiles.

14. DoodleKit

DoodleKit offers some of the best editing functionality of any free website builder. Although its free version is limited, it does enable you to create a site up to five pages in under five minutes. You can also take advantage of the site’s free blogging platform, which is an immensely useful tool in order to expand your brand’s digital profile. DoodleKit includes a range of great design templates and hosts a useful forum that can help to inspire you when constructing your own site.

15. Voog

Established site Edicy has recently relaunched under the name ‘Voog’, but it’s still a fast and simple website builder that will help you to establish an online presence in the blink of an eye. Voog doesn’t come with the most all-encompassing user experience, but its free trial version does offer free lifetime hosting, generous storage space and allows you to register more than one editor in order to manage the site.

16. ezweb123

ezweb123 is an award-winner website builder that offers a wide array of package options for small business owners. The site’s free package will enable you to create a website of up to 15 pages that’s hosted on a second-level domain. ezweb123’s biggest draw is convenience. From a design point-of-view, the platform is extremely basic and very easy to use.

17. Webnode

Webnode offers a dynamic solution for small businesses in need of a simple, online store. The platform’s free ecommerce package includes 1GB bandwidth, 10MB storage space and enables you to sell up to 10 products. In order to expand that store, you’ll need to upgrade to one of Webnode’s premium packages — but its free offerings are ideal for a part-time micro-business.

18. emyspot

emyspot is an all-encompassing website builder with an attractive range of free features. A small business site on emyspot has got no page limit, and enjoys use of a blog and unlimited bandwidth. Meanwhile, the platform’s free version offers a generous 250MB worth of storage. Dynamic ecommerce templates are available for an additional fee.

19. GoDaddy

GoDaddy might be better known for its hosting services, but the company also offers a user-friendly website construction platform. GoDaddy users enjoy quite generous storage limits, and a clear, drag-and-drop interface. The platform also includes decent photo editing software. That being said, users will need to go premium in order to take advantage of GoDaddy’s ecommerce, mobile and blog features.

20. Zoho Sites

Zoho Sites is another useful drag-and-drop editor. It’s a crystal clear building tool, and includes an ecommerce upgrade that is fully integrated with PayPal. The platform’s top feature is definitely its form builder. Users can take advantage of an unprecedented level of fields. Including drop-downs, URLs and file uploads.

1,50,000 villages in India to have internet connectivity: Are Rural Start-ups soon to become a reality?

Indian villages no more left behind, set to become a part of the burgeoning internet penetration in India!

The unveiling of the annual budget this year brought along with it the announcement of PM Narendra Modi’s government bringing high-speed affordable internet to 150,000 villages in the country. Keeping in tune with the same, the government has already expanded its budget to Rs 100 billion ($1.4 billion) and laid 155,000 km long optical fibre cable across the country.

Under the new initiative introduced in February 2017 and christened ‘Digital Village’, the Indian government aims to bring free Wi-Fi to 1050 villages in the next six months. The Digi Gaon programme as it is colloquially known, aims to provide telemedicine, education and skills through digital technology. With 2500 crore digital transactions targeted for FY 2018, the project falls under the larger head termed Bharat Net Project with a massive allocation of Rs 10,000 crore.

Salient features proposed under the Digital Village initiative

• To be based on a public-private partnership mode of operation and fuelled through the common services centres (CSCs)

• Additional services of LED street lighting, wi-fi hotspot, skill development, information and interactive sessions with experts, government officials, etc. to be provided at the gram panchayat level

• Primarily launched on a service-based approach and working on a top-down model i.e. under tele-education, a group of rural schools is to be parented by a lead school; under telemedicine, a group of three Primary Health Centres (PHCs) is to be led by a parent/lead hospital.

• Partnering with different service providers to ensure internet connectivity

• Centre, states as well as union territories to be responsible for selection of agencies for empanelment as part of the tele-education and telemedicine drives

So is rural India really start-up ready?

The seed of making rural India tech-savvy was planted way back in 2011 when the National Optic Fibre Network (NOFN) was introduced, as a bid to provide broadband connectivity 250,000 gram panchayats by the end of 2016. Renamed as Bharat Net in 2015, it failed to take off as expected with only 7000 out of 61,000 villages currently equipped with a working connection. Needless to say, the idea of making India a connected and technology-ready space across the length and breadth of its contours had germinated much before the Digital India initiative was launched.

In line with the Digital India initiative, much earlier in 2015, ICICI Bank had partnered with the government of India to develop the country’s first digital village in Akodara, Gujarat. From fostering local business opportunities to facilitating education, health and financial services and cashless transactions, technology bridges the gap at every juncture here.

Presently schools in this village are equipped with smart computers and tablets and other technology in addition to new sophisticated teaching methods in classrooms; e-health centres and telemedicine services, tab banking facility, wi-fi connectivity across the village, and skill development trainings are some other benefits enjoyed by the locals under this venture.

Despite officially taking off on 1st July 2015, the Digital India drive has only sped up in the past year or so, with Silicon Valley tech-giants Google, Facebook and a few others clamouring to tap into the unconnected 900 million Indians, most of whom fall in rural areas of the country.

Reportedly, India had 375 million internet users by the end of October 2015 and trumped the United States by these staggering numbers in 2016 alone, coming second only to China. Estimates show that at least one in three connected Indians had access to Facebook, in addition to the 200 million and rising number of monthly active users of WhatsApp in the country. In fact, the potential in India’s internet usage is so huge that on its own it adds 2 percentage points to the world’s internet user growth, while the rest of the world continues to climb on the internet usage dais at a far sluggish pace.

Realizing the massive possibilities that lay in the untapped millions, social media giant Facebook did try to push through with the “Free basics” campaign to provide free limited connectivity to the millions of Indians and get bigger than it already is.

Fortunately, the “Free basics” idea was struck down by the Indian government, with a push from tech experts and regulators, on the grounds of violation of net neutrality. Not wanting to hand over the fate of the country’s millions to foreign companies and the bubbling possibilities India’s interiors could offer, the government accelerated the Digital India drive; now with Digi Gaon authorities promise to provide basic internet access and more to empower these areas.

This is not only a sign that rural India is fast catching up on development and entrepreneurial vision, but also projects the state as a key player in the technology marketplace sharing the same space as domestic private companies and global tech biggies.

Stiff competition, though, is expected to come the government’s way as these powerful players continue to cling to the enormously growing Indian digital market: Facebook plans to make a comeback with Express Wi-Fi to equip the country’s railway stations with internet, Google’s free Wi-Fi (as a joint venture with state-run RailTel) is already said to be working at the 100 busiest railway stations in India, while Microsoft may soon launch the proposal of beaming internet into the country’s villages.

What can work for Rural Start-ups?

Multiple schemes designed for aspiring rural entrepreneurs, self-help groups, khadi spinners and weavers, farmers, coir workers as well as NGOs, can work in favour of rural business by offering various benefits in the form of subsidy benefits, insurance cover, aid in production and equipment costs, bank loans and government grants, infrastructure support and services, etc.

Some of the schemes are – the Prime Minister Employment Generation Programme, Janashree Bima Yojana for Khadi Artisans and the Centrally Sponsored Schemes (CSS) of Export Market Promotion.

Skill development for encouraging self-employment will hopefully get a boost through the recently launched Deen Dayal Upadhyay Swaniyojan Yojana, primarily funded by the National Rural Livelihood Mission under the rural development ministry. Helmed as the rural avatar of the Startup India campaign, this will provide skill development training in a variety of fields, the same being, beauty, animal husbandry, dairy farming, driving, agriculture, plumbing, horticulture, grafting, textile, etc.

Aimed at improving livelihood in rural areas, it will not only promote self-employment and commercial vision in a plethora of areas other than agriculture, but bring in greater participation of women and help them become independent financially.

In addition to all the above mentioned schemes and policies, fresh measures introduced in the annual budget this year by way of tax reliefs, incentives and tax reductions for MSMEs with turnover of less than Rs. 50 crore, increase in the period of carrying forward MAT (Minimum Alternative Tax) from 10 to 15 years, definitely look favourable for the start-up scene, both rural and urban included.

What won’t

• Poorly developed transportation infrastructure

• Bureaucratic laches in getting projects go off the ground in a timely, smooth manner

• Unpredictable and unjustified abandonment of projects as had happened in the case of Chandoli, Rajasthan, where a Minority Cyber Gram programme was launched three years ago by the Congress-led UPA government and abruptly discontinued by the present Modi-government

• Uneven, insufficient, delayed distribution of funds or a complete lack thereof

Rural start-ups are fast becoming a thing of the present and a vision for the future with many villages across the country getting digitized. Be it Malappuram district in Kerala, or Badjhiri village near Bhopal, Madhya Pradesh, technology is rapidly leaving its digital footprints in these seemingly quiet, timid, isolated regions.

Be it the pressure faced by the recent demonetization that is propelling rural areas to go cashless, or business dreams taking flight in the optimistic, ambitious rural youth of today, rural brush with technology is here to stay and get better with passing time with a focused, strategic push from the government and encouragement and support from citizens alike.

Set Up Google Analytics for Your Website: A Beginner’s Guide..


Want to set up Google Analytics on your website? You’ve come to the right place!

Everyone says Google Analytics is fantastic for understanding your visitors, website, and online biz. But how the heck do you get started with it?

Maybe you had a go at setting up Google Analytics, but couldn’t get it working properly with your site. Or maybe it all seems too hard to even begin!

If this sounds like you, I’ve got you covered. In this tutorial I walk you, step by gentle step, through creating a Google Analytics account, linking it to your website, and testing it all works. You’ll also learn about stopping pesky Google Analytics spam, and find out what to do once you’ve set up Analytics with your site.

By the time you’ve finished reading, you’ll understand the whole setup process and you’ll feel like an Analytics pro!

To keep things simple, I focus on linking Google Analytics with WordPress. If you don’t have a WordPress site, don’t worry — most of this tutorial still applies, and I’ve also included links that explain how to set up Analytics with Joomla, Wix, Weebly and more.

Ready to set up your Analytics? Let’s go!

Step 1: Sign into Google Analytics

To use Google Analytics, you need a Google Account. If you’ve ever used Gmail, Google+, or any other Google service, you already have an account. If not then go ahead and set one up now, then come back here.

Follow these steps to sign into Google Analytics and begin the setup process:

  1. Go to the Google Analytics website.
    Visit in a new browser window.
  2. Sign into Google Analytics.
    Click the SIGN IN link in the top-right corner, then click Analytics in the pop-up menu that appears:
    Google Analytics: Sign In link
    Start by clicking the SIGN IN link on the Google Analytics homepage…
    Google Analytics Sign In: Analytics link
    …then click the Analytics link.
  3. Sign into your Google Account.
    If you’re not already signed into your Google account then enter your email address, click Next, enter your password, and click Sign In:
    Sign into Google Account
    Sign into your Google Account if necessary.
  4. Begin the Analytics signup process.
    A page appears explaining the setup process. Click Sign up to continue:
    Google Analytics setup process
    Click the Sign up button to create your Analytics account.

Step 2: Enter your account details

Once you’ve clicked the Sign up button in the previous step, you’ll see a New Account page appear. Here’s where you enter the details of your Google Analytics account and website:

Google Analytics: New Account page
In the New Account page, fill in the details of your account and website.

Here’s how to fill in this form:

  • Website / Mobile app: Google Analytics lets you track visits to your website, as well as usage of mobile apps. Since you want to track your website traffic, make sure Website is selected.
  • Account Name: This will usually be the name of your business. You can track several websites (known as properties in Analytics-speak) under one account, but in this tutorial you’ll just track one site.
  • Website Name: Enter the name of your website here.
  • Website URL: Enter the URL (web address) of your website’s homepage — for example, If your website uses HTTPS — which is usually a good idea — then click the button to the left of the URL text field and change http:// to https://.
  • Industry Category: This setting is optional. If you set it to your biz’s industry then it helps Google tailor their reports, communications and educational tools to your needs. It doesn’t affect your visitor tracking at all.
  • Reporting Time Zone: Pick your time zone to make sure the reports use the correct times for your location.
  • Data Sharing Settings: These settings control what Google does with your Google Analytics data. They’re all selected by default, but feel free to deselect any of them. You can always turn them on again later.

When you’ve entered all your details and reviewed your data sharing settings, scroll down and click the Get Tracking ID button:

Once you’ve filled in the form, click Get Tracking ID to continue.

You’ll see a popup containing the Google Analytics terms of service. Select your country from the drop-down menu, then click the I Accept button to accept the terms:

Google Analytics terms of service
Review the terms, then click I Accept to accept them.

Step 3: Insert the tracking code in your website

Once you’ve agreed to the terms, Google Analytics takes you to the Tracking Code admin page for your property (website):

Google Analytics: Tracking Code admin page
The Tracking Code admin page contains two important things: the Tracking ID and the JavaScript tracking code for your website.

There are two important things on this page:

  • Your Tracking ID: This is a unique string of text that identifies your Google Analytics account and website. In the screenshot above it’s UA-XXXXXXXX-1, but your Tracking ID will contain digits instead of the Xs.
  • Your tracking code: This is the code in the box under Website tracking. It’s a snippet of JavaScript code that you need to insert into every page of your website, so that Google Analytics can track your visits.

Keep this page open, as you’ll need to copy your Tracking ID or tracking code in a moment.

Here’s how to insert the tracking code on your WordPress site, as well as on other types of site:

Method A: Insert the code using a WordPress plugin

This is the easiest way to install the tracking code in WordPress.

There are many free WordPress plugins that automatically insert the tracking code into every page of your site. I like the GA Google Analytics plugin because it’s simple to use.

Follow these steps to install the plugin and insert your tracking code:

  1. Log into your WordPress admin.
    Open a new browser tab. Visit your WordPress admin URL, enter your admin username and password, and click Log In.
  2. Search for the GA Google Analytics plugin.
    In the left-hand admin menu, choose Plugins > Add New. In the Search Plugins box at the top right of the page, type ga google analytics and press Return.
  3. Install the plugin.
    Find GA Google Analytics in the search results, and click Install Now to install the plugin:
    Installing the GA Google Analytics plugin in WordPress
    To install the GA Google Analytics plugin, search for it in the Search Plugins box, then click its Install Now button.
  4. Activate the plugin.
    After a short while, the Install Now button should change to say Activate. Click the button to activate the plugin. In a few seconds, you’ll see the message Plugin activated appear at the top of the page.
  5. View the settings page.
    In the left-hand menu, choose Settings > Google Analytics to display the plugin’s settings page:
    GA Google Analytics settings page
    Choose Settings > Google Analytics in the left-hand menu to view the plugin’s settings page.
  6. Display the settings.
    Click the Plugin Settings header in the settings page. It expands to reveal the settings:
    WordPress: GA Google Analytics plugin settings
    Click the Plugin Settings header in the page to reveal the settings.
  7. Enter your Tracking ID.
    Switch to your Google Analytics browser tab again. Select your Tracking ID in the Google Analytics Tracking Code admin page that you kept open earlier. Choose Edit > Copy to copy the Tracking ID, then switch back to your WordPress browser tab and click the box next to GA Property ID. Choose Edit > Paste to paste your Tracking ID into the box:
    Tracking ID in Google Analytics Tracking Code page
    Copy your Tracking ID from the Google Analytics Tracking Code page…
    GA Google Analytics Tracking ID
    …then paste it into the GA Property ID box in the GA Google Analytics settings.
  8. Enable Analytics and Universal Analytics.
    Select both the Enable Analytics and Universal Analytics check boxes to turn on the tracking. (Universal Analytics is the latest version of the Google Analytics tracking code; you almost definitely want to use it.)
    GA Google Analytics: Enable Analytics and Universal Analytics
    Select the Enable Analytics and Universal Analytics options.
  9. Turn off tracking for your own visits (optional).
    Google Analytics tracks your own visits to your site, just as it tracks your visitors’ visits. If your site doesn’t get much traffic — and you visit your own site a lot — then your own visits can distort your Google Analytics reports quite a bit! To help with this, you can select the Disable GA on the front end for Admin-level users check box. This stops the Google Analytics tracking code being inserted into pages when you view your site. (Just make sure you’re logged in as a WordPress admin user whenever you visit your site!)
    GA Google Analytics: Disable GA on frontend for admin users
    Select this option to turn off Analytics tracking when you’re logged in as an admin.
  10. Save your changes.
    You can ignore all the other settings for now. Click the Save Settings button to save your changes:
    GA Google Analytics: Save Settings button
    Once you’re finished, click Save Settings to save your Analytics settings.

All done! The plugin should now insert your Google Analytics tracking code into every page of your site. You can skip ahead to Step 4 below!

Method B: Copy and paste the code into your WordPress theme settings

If you don’t want to install a plugin just to insert your Google Analytics tracking code, you can usually insert it manually into your pages by copying and pasting the JavaScript tracking code into your WordPress theme’s header. How you do this varies slightly depending on the theme you’re using. Here’s how you do it if your site uses a Genesis theme (make sure you back up your site first!):

  1. Log into your WordPress admin.
    Open a new browser tab and visit your WordPress admin page. Enter your admin username and password and click Log In.
  2. Access the theme settings.
    In the left-hand WordPress admin menu, choose Genesis > Theme Settings:
    Genesis theme settings
    Choose Genesis > Theme Settings (or the equivalent option for your theme) in the left-hand menu to bring up the theme settings.
  3. Find the Header Scripts box.
    Scroll down the page until you see the Header Scripts box. It’s inside the Header and Footer Scripts section.
  4. Copy and paste the tracking code.
    Switch to your Google Analytics browser tab. Click the JavaScript tracking code in the box under Website tracking to select it, then choose Edit > Copy. Switch back to your WordPress browser tab, click the Header Scripts box, and choose Edit > Pasteto paste the tracking code into the box:
    Google Analytics: Copy tracking code
    Copy your tracking code from the Google Analytics Tracking Code page…
    Genesis theme: Paste tracking code
    …and paste it into your theme’s Header Scripts box.
  5. Save your changes.
    Click the Save Changes button at the bottom of the page to save your tracking code.

If you’re not using a Genesis theme then your admin page will look different, but there is usually a box called something like Header Scripts or <head> Code somewhere in the theme settings.

If you can’t find this setting in your theme, you can try pasting the JavaScript code directly into the theme’s header.php file. (If you go this route, make sure you create a child theme first to avoid your changes being overwritten when you update the theme.) To edit your header.php file, choose Appearance > Editor in your WordPress admin and click the header.php template in the right column:

WordPress: Editing the theme header
To edit your theme’s header file, choose Appearance > Editor in the left-hand menu, then click the header.php link on the right.

Make sure you paste the code just before the </head> tag in the header:

WordPress: Pasting Google Analytics tracking code into header
Paste your tracking code just before the </head> tag.

Once you’ve pasted the code, click the Update File button below the editor box to save your changes.

How to insert the code into other types of site

No WordPress? No problem! Here’s how to add your Google Analytics tracking code to other website platforms:

  • Joomla: As with WordPress, there are tons of free Google Analytics plugins available that insert the tracking code on your site pages. Asynchronous Google Analytics is a good one.
  • Tumblr: Some Tumblr themes have an option to paste in your Google Analytics Tracking ID; with other themes you need to copy and paste the JavaScript code just before the </head> tag as described in Method B above. Here are the instructions you need.
  • Squarespace: Just paste your Google Analytics Tracking ID into Squarespace’s Google Analytics Account Number box. Full instructions here.
  • Wix: You need to have a Wix Premium Plan with your own domain. Then you paste your Google Analytics Tracking ID into the Google Analytics Code box under the Analytics tab. Here’s how to do it.
  • Weebly: Log into Weebly, click Edit Site, then choose Settings > SEO. Paste the Google Analytics JavaScript tracking code — not the Tracking ID — into the Header Code box. More info here.
  • Shopify: Go to your Preferences, then paste your Google Analytics JavaScript tracking code — not your Tracking ID — into the Google Analytics account box. Here are the details.

Step 4: Check the tracking code appears in your pages

Now that you’ve installed the tracking code on your site, you need to make sure it’s appearing on each page of the site. Here’s how to do that:

  1. Visit your site’s homepage.
    Open a new browser tab and go to your site’s homepage. (If you turned on the GA Google Analytics plugin’s Disable GA on the frontend for Admin-level usersfeature in Step 3 earlier, make sure you log out of your WordPress admin before visiting your homepage.)
  2. View the page source.
    Use your browser’s View Source feature to view the HTML source code of your homepage. For example, in Chrome, choose View > Developer > View Source.
  3. Look for the tracking code.
    Fairly near the top of the page source, you should see the Google Analytics JavaScript tracking code. It should be the same as the code that appears under Website tracking in your Google Analytics Tracking Code admin page (see Step 3: Insert the tracking code in your website):
    Google Analytics tracking code in page
    Look through your page source to find your Google Analytics tracking code.

If you don’t see the code anywhere in your page source, try clearing your browser’s cache. If that doesn’t work, check that you’ve inserted the tracking code correctly in your site’s admin.

Step 5: Check the tracking works

Your tracking code is installed on your site, but does it actually work? Follow these steps to find out:

  1. Go to the Tracking Code page in your Google Analytics admin.
    You may still have this page open from before. If not then visit and click the ADMIN menu option. In the PROPERTY column, click Tracking Info, then click Tracking Code:
    Google Analytics: Tracking Code link
    In the Google Analytics admin, click the Tracking Info > Tracking Code option for your property.
  2. Send a test visit to Google Analytics.
    Make sure you’re logged out of your site admin if necessary (see Step 4: Check the tracking code appears in your pages). Then click the Send test traffic button on the Tracking Code page. This opens your site homepage in a new window, which should then register as a “visit” in Google Analytics:
    Google Analytics: Send Test Traffic button
    Click the Send test traffic button to send a test visit to Google Analytics.
  3. Check that the visit registered.
    Look closely at the “active users” text above the Send test traffic button. Within 30 seconds, you should see the figure change from 0 to 1:
    Google Analytics: Test traffic received
    Within half a minute, you should see the test visit show up on the Tracking Code page.

You’ve now set up Google Analytics tracking on your site. Nice work!

Step 6: Deal with Google Analytics spam

You know, I wish I didn’t have to write this step! Sadly though, even Google Analytics is a target for spammers these days. They send fake ‘visits’ to your site with spammy data, which then shows up in your Google Analytics reports.

Dealing with Google Analytics spam is quite an advanced topic, so I’m not including it in this beginner’s guide. I don’t want to overwhelm you! But it’s definitely something you’ll want to keep on top of.

Just about the best article on this topic is Mike Sullivan’s Definitive Guide to Removing All Google Analytics Spam. I recommend you read through this a couple of times, and then go ahead and do at least the first two steps in the article:

  • 1. New Website? Use a ‘-2’ Property: Since you’ve just started using Analytics, this is a good time to do this step. It will get rid of a large chunk of your spam.
  • 2. Implement a Valid Hostname Filter for Ghost Visits: This is the best way to eliminate fake Analytics spam, so you should definitely do this step.

(If you need assistance with fighting your Google Analytics spam or setting up filters, get in touch and we’ll be happy to help!)

Get started with Google Analytics today!

Google Analytics can seem hard at first. However, if you followed this tutorial then you’ve set up an Analytics account and linked it to your website. Google Analytics is tracking your visits and you’re well on your way to becoming an Analytics ninja. You are awesome!

After a couple of days, you’ll start to see some visits appear in your Google Analytics. But how do you make sense of it all? What can Google Analytics actually tell you about your visitors, site, and business?




Do you know your customer?

I am sure everyone has heard one or both of these slogans before:

“The customer is king,”


“The customer is always right.”

The philosophy is that customer complaints should be taken seriously so they do not feel cheated or deceived. This attitude, however, places the customer at the end of the creation process, not at the core of it.

I challenge you to look at these two sayings from a different perspective:

· Instead of applying this philosophy at the end of the selling cycle, how about you start with it?

· Instead of making sure the customer is happy after he or she purchased a product or service, how about you create something with the customer’s needs and desires in mind?

Would this not ensure success?

The answer is YES!

This is not a new concept. There are many companies who do it already. Just look at Amazon or Intuit. These two are perfect examples of companies who place the client at the core. Successful companies create products that fulfill specific needs.

Instead of doing whatever it takes to make the customer happy when they are buying, how about we ask them instead what they need? Wouldn’t that guarantee the success of our company and provide us all the arsenal we need for our marketing strategy?

Creating for a specific client will guarantee success. Receiving constant feedback from your client will help you improve your products and/or services and help you grow. While this may sound like a simple recipe to follow, most companies do not do it … especially not smaller ones.

How well do you know your client?

One of the first questions I ask my clients is, “What is the profile of your client?” With a couple of exceptions, most of them have no idea. They say anyone can be their client, but when I ask them to describe this “anyone” to me, they feel lost.

How can you create for someone you cannot define? I challenge you to start saying, “the customer is the king” when you think about opening your own company. Start talking with them, find out who they are, what they like and don’t like, what they need, and how they spend their free time.

The answer to the above questions will not only help you perfect your product and strategy but also how to market it. Furthermore, these answers will identify your customer database. Imagine that: to already have clients, even if your product is not yet ready.

Crowd funding websites are a good example. Entrepreneurs are testing their products and raising money at the same time. This is both wonderful and smart!

By placing your client at the core, you will automatically know:

– How to meet their needs.

– How to reach them (the platforms they are on).

– How to talk with them (what type of content to provide).

– How they spend their money (how to package your product and/or service to make it attractive).

– How to make them your advocate (provide them with an amazing experience and they will share it with their friends and family).

You are changing the selling process by creating for your clients, as opposed to convincing them to buy. Instead of inviting people into your store or office, they will be the ones asking for your time and attention. Rather than spending big bucks on advertising campaigns, you will have all the information you need to create and execute highly targeted, yet low budget, marketing campaigns.

Start creating for the client. Make him or her the center of your company, and change the meaning of the “customer is always right” slogan.

Think of it as a big puzzle. First you find the frame and then you start filling in the middle. The frame is your knowledge base, expertise, and the customer. Once you have the outline, you can start piecing together the middle, which is the product or service.


12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction.
There are both winners and losers.
Now, you wouldn’t want to be on the losing side, would you?
So, what can you do to create Facebook campaigns that finish the race as champions, having collected many new customers in the process?
A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them. While there are many tips and hacks written about all across the web, here’s one that seems highly promising: playing on people’s emotion.
An analysis of 1,400 successful ad campaign case studies found that campaigns with purely emotional content performed(31% vs. 16%) as those with only rational content.
analyzed 55 emotional marketing campaigns, and found the average popularity score to be 8.0 — higher than in other categories.
By spicing up your Facebook campaigns with a pinch of emotion and a dash of thrill, you can allure your Facebook audience, making them click and purchase.
There’s no limit to the emotions you can bring into play – excited, melancholic, delighted, shocked – you name it.
This post will teach you how to apply emotional marketing to Facebook ads (and celebrate a landslide victory over the competition.)
Ready to win the Facebook ads race? Let’s go!
1. Master the Art of FOMO
If you’ve ever attended an event because you thought “Maybe something cool would happen,” it was likely due to fomo the fear of missing out.
What if all your friends go out while you’ll be missing out on all the fun…
A study of millennials found that as many as 69% experience FOMO when they are not able to attend an event where their friends are going.
People are afraid of being left without an amazing experience.
But FOMO doesn’t only apply to attending events. It also applies to other aspects of life and business.
For example, Sumo has written Facebook ad copy that makes the reader think that everyone else is already using their software and the person reading is the last one out.
Sumo uses the full potential of FOMO
By saying that over 175,000 websites use their tool, Sumo makes the reader wonder if they’re missing out on something.
Now, you wouldn’t want to be left behind while all those other websites speed right past you. So, you’ll likely click on the ad to see how to get the tools yourself.
How to use FOMO in your Facebook ads:
  • Mention the number of people already benefitting from your product.
  • Pose a question, hinting that the person’s missing out on a great opportunity.
  • Make the reader feel like there’s a fascinating community they’re not part of… Yet.
  • Make your Facebook ad offer limited by time to nudge people to sign up faster.
2. Show the Excitement
Excitement is known for its ability to increase impulsivity and make people quicker to act.
So, if you’ll manage to get a person excited in your Facebook ad offer, they’re a lot more likely make the purchase based on the momentum.
The author of The Psychology of Social Shopping,points out that:
“In a state of excitement or arousal, people think and behave very differently. Emotional states trump rational thinking; it’s easier to sell to consumers when they are excited.”
As you look at Try The World’s Facebook ad, you’ll notice that it breathes excitement for several reasons: the bright ad color, lots of exclamation marks, and the energetic tone of voice.
One can almost feel the excitement of opening the subscription box and discovering its treasures.
You can almost feel the excitement looking at this Facebook ad
As you decide to use the excitement tactic in your Facebook ads, don’t let the sparkle fade before the purchase is made.
An Article juarny suggests that it takes 20 minutes for the feeling of excitement to pass.
In most cases, emotions fade even faster.
So, it’s best to keep your ad’s landing page as straightforward and compelling as humanly possible and lead the visitor to signup.
A few tips for creating exciting Facebook ads:
  • Use bright colors in the ad design.
  • Use exclamation marks and keep your ad copy short.
  • Include an ad image that shows excitement.
  • Showcase your product at the most exciting moment of its lifecycle.
  • Make sure that your offer is actually interesting to the target audience.
  • Include a discount offer to give the final nudge and make the ad irresistible.
3. Create a Curiosity Gap
If you’ve ever thought what makes Upworthy and Buzzfeed headlines so irresistible, here’s one of their secret weapons: the curiosity gap.
Put simply, the curiosity gap is the discrepancy between what we currently know and what we’d like to know.
And it works wonders if your goal is to get people clicking.
Copy Hackers was able to get a 927% boost on their Pricing page after applying the tactic.
And of course, curiosity gap can also be incorporated into your Facebook ad copy.
As someone spots HubSpot’s question “How well do you rank for SEO” in their Facebook Newsfeed, they’re bound to find out the answer. That is, if HubSpot’s targeting a Facebook audience of marketers.
The formula of curiosity gaps is simple: Ask people a fascinating question or tell them a cool story, and leave the best part untold.
SurveyMonkey, for instance, asks in the ad’s headline “Want a GoPro?” and sparks the reader’s curiosity to find out more.
The reason why this works is that people have a natural tendency to connect the dots and discover the answers. It will be hard for them to resist reading and clicking on your Facebook ad after it has posed a fascinating question.
When targeting a cold audience, it’s best to fill in their curiosity gap for free. With warm audiences, you can ask for something in return, e.g. their email address.
4. Make People Happy
A study in 2010 of the found that emotional articles were shared more often. The study also noted that positive posts were shared more often than negative ones.
What if the same rule applies to your Facebook ads – will positive ads get more likes and clicks?
There are three main tactics to make use the emotion of happiness in Facebook ads:
  1. Brightly colored ad design.
  2. Including an ad image with smiling people.
  3. Using adjectives and verbs with positive connotations.
Eventbrite is applying all the three methods across their Facebook ad campaigns.
From the positive color scheme…
Not only Eventbrite’s ads spark positive emotions towards the offer, but people will learn to associate the entire brand with happy feelings.
A study analyzed more than 1 million online reviews on sites like TripAdvisor and found that restaurants received and worse reviews on any day with rain.
If your goal is to make people remember your brand as a mood-booster on a rainy day, create more positive ad designs.
Happiness marketing can work especially well for B2C brands. For example, alcohol producers are often publishing commercials with people enjoying themselves on the beach or at a party. If you look you’ll see that every ad follows this best practice.
5. Learn to Handle Negative Feelings
A Facebook ad sparking negative feelings isn’t always a bad thing.
Especially if it first ignites the negative thoughts and then offers a solution to cheer you up.
However, don’t overdo the negativity in your ads.
A study by discovered that small doses of mildly negative information — a so-called blemishing effect — might actually strengthen a consumer’s positive impression of a product or service.
The key to successful Facebook ads may lie in including just the right amount of negativity.
But just as the ad’s negative headline has grabbed the reader’s attention, it offers a solution: “More videos. More downloadable content. More infographics.”
According to the study by The New York Times, some negative emotions contribute more to virality than others. Most specifically, the negative emotion of anger.
Here’s how to put negative feelings to good use in your Facebook ads:
  • Capture your audience’s attention with a negative headline.
  • Let your audience know about a small dfuabout your product to show you not hiding anything.
  • Remind the readers of a negative fact or situation they encounter on a daily basis.
  • “Start your journey” and “Get more out of life” are both great slogans and talk to Shopify’s target audience.
Now that you already know that the emotion of hope can be activated by masterful copywriting. Is there anything else you can do?
In fact, there is — as you create a Facebook ad sparking hope, also provide a platform or a solution to reach the better future. For example, if you promise to double a company’s revenue, be clear about how you’ll do it.
Emotions can go a long way in helping to create click-worthy Facebook ads.
According to a emotions are central to advertising effectiveness. The ads that generated the best emotional response also generated a 23% lift in sales volume.
Applying emotional marketing tactics to your Facebook campaigns isn’t as difficult as it seems. All it takes is smart copywriting and original ad design. And of course, a touch of creativity.
To wrap it up, here are all the emotions listed once more: The fear of missing out, excitement, curiosity, happiness, negative feelings, hope, pride, urgency, surprise, sense of belonging, guilt, feeling of importance.
Find out what works best for your target audience, and see your sales results grow.
Karola Karlson is the founder & author of the most upright blog about marketing, growth, and data. She’s also a contributor to marketing blogs like AdEspresso, HubSpot, and KlientBoost, and works as the Digital Marketing Manager at SaaS startup Scoro. Karola’s all about random cool ideas, growth marketing, and taking new marketing approaches on a test drive. Connect with her by visiting her blog or on twitter
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Tips for a Strong on Social and Community advertisement

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Tips for a Strong on Social and Community advertisement 

Every company needs to be concerned about how they appear on social media channels. It isn’t just enough to have a presence — you need to have a complete strategy for brand awareness, a team that understands how to represent your company, and plans in place to avoid disasters.

So let’s look at three quick things your company needs to do to have a strong social media and community team.

#1 Establish Company Values That ALL Employees Abide By

Company values are really the basis for everything that happens in a company. Just a few things these values will determine — who is hired, how employees are treated, how customers are treated, how teams will work together, and how employees are expected to behave at all times. Every decision by every employee should be impacted by the values of your brand.

“Why does this matter? Why should I bother?”

I am asked this often and I will sum it up for you with two words: brand continuity. You want all customers treated the same no matter how they reach out to you.

Let’s say a business has a killer social media customer service team. They are consistently helpful and their attitudes are outstanding. But what if a customer decides to call the company instead and gets someone on the phone that isn’t kind, isn’t helpful, and they offend the customer? What happens then?

The customer goes online and leaves bad reviews about the company. Or, the customer reaches out on social media and the social team has to try and fix the problem (which can cause turmoil between departments). The customer may even record the conversation and post it on YouTube (it happens). The customer could write articles, do a review video, call the news…you are looking at an online reputation management problem you don’t want.

This could all be avoided by setting the values you want to be reflected by every employee ahead of time. Remember, setting expectations and establishing values ensures consistency for the long-term. No matter how much time passes or how much employee turnover occurs, you want to always be a good company to work with.

#2 Hire Based on Company Values

Whoever you hire has to be okay with the company values or they can’t represent your brand well. In today’s world, values are divided so choose carefully. Research people well and create challenging interviews.

When researching employee candidates, my recommendation is to go beyond scanning their social networks to see if they are an appropriate fit. Dig deep into conversations they have online. Don’t just look at tweets, look at the “tweets and replies.” How do they act when they think not everyone can see their comments?

Find the date when they left their last job and use it in Twitter advanced search to see how they talked about the company they left. Check Facebook conversations with friends (I check their recent friend pics and review conversations). Drunken pics don’t matter; what matters is their behavior overall.

When interviewing, give them mock scenarios and ask them to explain why certain things may be offensive, like the following social shares. If they can’t tell you what is wrong with them they might not be a good fit for your company.

Discernment is critical! Your employee needs the ability to see what could go wrong in all situations. You can’t just hand over the reputation of your company to someone who can’t see what is offensive to others.

Another recommendation: Ask them how they feel about people in general. If they don’t like people, and shockingly many will voice that they don’t, they are most likely not the person you want managing your customers. Make sure whoever you hire is someone you trust 100% to protect your brand.

#3 You MUST Have Disaster Protocols in Place

No one expects a disaster, but they do happen. Sites are hacked, servers go down, high-level employees get arrested and end up on the news…things happen!

If you are prepared and have strategies in place for things that could go wrong, your social team will be able to handle the situation much better when it arises. Your social team is nothing less than your brand guardians; they protect you. So provide them with everything they need to do so.

Break down what needs to happen in different situations — what do you want said, what departments do you want them to contact, do you want it documented, etc. Here are good protocol starting points:

  • Crisis Management
  • Complaints
  • Trolls
  • User error
  • Support / Help / Questions / Requests / Suggestions
  • Billing issues
  • Website issues
  • Avoiding sharing from personal accounts

Do Your Company a Favor, Create a Strong Social Team

If your company wants to create a strong social and community team that will protect your brand, the best thing you can do is to have values that will make your brand memorable, create a team that will protect your brand, and have disaster protocols ready — just in case.

Khoj In India

Khoj in India

India’s Own Search Engine

To provide fast, free, reliable and comprehensive information to our users and connect buyers to sellers. as a company decided that 50% (Fifty Percent) of Profit Company will be invest on Social work like NGO’s or Start Medical Campuses at PAN India Level… Also Khoj in India Contributes on Make In India and DIGITAL INDIA. Every State will get a thousand numbers of Employments.
Corporate Information
The company started offering local search services in 2015 under the Khojinindia brand and is now the leading local search engine in India.
The official website was launched in 2016.
Khojinindia’s search service is available to users across multiple platforms, such as the internet, mobile Internet, over the telephone (voice) and text (SMS).
Khojinindia’s search service bridges the gap between the users and businesses by helping users find relevant providers of products and services quickly while helping businesses listed in Khojinindia’s database to market their offerings. Khojinindia has also initiated its ‘Search Plus’ Services for the users. These services are aimed at making several day-to-day tasks conveniently actionable and accessible to the users. With this step, Khojinindia is transitioning from being purely a provider of local search and related information to being an enabler of such transactions. Khojinindia intends to provide an online platform to thousands of SME’s to get them discovered and transacted.
Khojinindia Facts
Khojinindia has 8899009080 as their operator assisted hotline number, across India, which is accessible 24 hours a day, 7 days a week with multi-lingual support.
Khojinindia has a database of approximately 2.3 million listings as of December 10, 2016.

Khoj In India (Boost-Up Your Business 100% Free)

Khoj in India

To provide fast, free, reliable and comprehensive information to our users and connect buyers to sellers. as a company decided that 50% (Fifty Percent) of Profit Company will be invest on Social work like NGO’s or Start Medical Campuses at PAN India Level… Also Khoj in India Contributes on Make In India and DIGITAL INDIA. Every State will get a thousand numbers of Employments.

Corporate Information

The company started offering local search services in 2015 under the Khojinindia brand and is now the leading local search engine in India.
The official website was launched in 2016.
Khojinindia’s search service is available to users across multiple platforms, such as the internet, mobile Internet, over the telephone (voice) and text (SMS).
Khojinindia’s search service bridges the gap between the users and businesses by helping users find relevant providers of products and services quickly while helping businesses listed in Khojinindia’s database to market their offerings. Khojinindia has also initiated its ‘Search Plus’ Services for the users. These services are aimed at making several day-to-day tasks conveniently actionable and accessible to the users. With this step, Khojinindia is transitioning from being purely a provider of local search and related information to being an enabler of such transactions. Khojinindia intends to provide an online platform to thousands of SME’s to get them discovered and transacted.

Khojinindia Facts

Khojinindia has 8899009080 as their operator assisted hotline number, across India, which is accessible 24 hours a day, 7 days a week with multi-lingual support.
Khojinindia has a database of approximately 2.3 million listings as of December 10, 2016.
Khojinindia users have contributed 0 reviews and ratings for various listings, till date.
Khojinindia had approximately 2000 campaigns as of December 2016. Business owners have the option to list their business on Khojinindia’s database for free.
With the registered & corporate office based in Dehradun, Khojinindia.


Services offered across various cities and towns in India
Advanced and scalable technology platform
Experienced management team
Large online community for reviews
Long operating history with a proven monetization model

A New Way To Boost Up Your Business Free 100% Log on to “” Register Today

Khoj in India

To provide fast, free, reliable and comprehensive information to our users and connect buyers to sellers.

The company started offering local search services in 2015 under the Khoj In India brand and is now the leading local search engine in India.

Khojinindia’s search service bridges the gap between the users and businesses by helping users find relevant providers of products and services quickly while helping businesses listed in Khojinindia’s database to market their offerings.

The official website was launched in 2016.

Khojinindia’s search service is available to users across multiple platforms, such as the internet, mobile Internet, over the telephone (voice) and text (SMS).

Khojinindia has also initiated its ‘Search Plus’ Services for the users. These services are aimed at making several day-to-day tasks conveniently actionable and accessible to the users.

With this step, Khojinindia is transitioning from being purely a provider of local search and related information to being an enabler of such transactions. Khojinindia intends to provide an online platform to thousands of SME’s to get them discovered and transacted.


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The Complete Guide to HTTP Codes and Redirects

HyperText Transfer Protocol, or HTTP codes and redirects, are vital to your SEO efforts. Status code 400 and 500 errors can derail your web traffic, and cause Google Panda penalties.

HTTP codes and redirects can be caused by DNS errors, server errors, and robots failure.

“Sitemaps that contain bad URLs are called “dirty sitemaps”, and they can lead to the engines losing trust in those sitemaps,” according to Search Engine Watch. “For example, providing URLs that 404, 302, 500, etc.”

Understanding HTTP codes and redirects will allow you to avoid status code errors, dirty sitemaps, and Google penalties, allowing you to optimize your search engine results and ranking.

Let’s take a closer look at how this complete guide to HTTP codes and redirects can move your SEO marketing strategy forward in a powerful way.

What are HTTP codes and redirects, and why are they so important for marketers?

HTTP codes are essentially notes from a web server that is added to a webpage. They are not part of the webpage itself, however, HTTP codes and redirects are vital messages from the server, according to Lifewire.

The server uses HTTP codes and redirects to let you know how your request to access a specific webpage went. These little server messages are like sticky notes. Once your browser gets them from the server, they are returned.

It may not sound all that interesting, but make no mistake, HTTP codes and redirects can make a big impact when troubleshooting website configuration errors. They are also helpful for marketers to boost SEO efforts as well.

HTTP Codes and Redirects Happen Every Time You Click

You may not notice HTTP codes and redirects, but they are always there. Every time you click or whip something up in a URL, your browser is requesting access from a web server.

Once the server receives your request to view a webpage, it processes the request, and then allows you access with the HTTP header for that webpage. All this happens behind the scenes, unless there is a problem.

HTTP codes and redirects go relatively unnoticed. That is, unless the web server finds an issue with your request as it processes it to send back. If a problem arises, you will see an HTTP code instead of gaining access to the webpage.

The Google 404 code is the most common of all HTTP codes and redirects. You probably have seen this at least once or twice during your browsing history. And marketers need to know how to locate these errors.

Google support explains, “The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.”

Classes of HTTP Codes and Redirects Marketers Need to Know

There are more than 40 unique server codes. However, you will most likely only see a handful. HTTP codes 404 and 301 are two you may be familiar with already.

Getting an idea of what each HTTP code and redirect is pointing to can help your SEO efforts, and keep your website Panda penalty free. These five classes of HTTP codes and redirects are certainly worth exploring.

  • 100 status codes. Any HTTP codes and redirects in the 100s is a message from the server that your browser request is still processing and ongoing.
  • 200 status codes. These codes are the ones that point toward success. They let you know that your request was received and processed by the server without issue.
  • 300 status codes. These redirect codes are sent by the server to indicate that a new resource was submitted, replacing the webpage initially requested.
  • 400 status codes. Status codes in the 400s are important to recognize, since these are problematic. They let you know there is an issue with your request to access a webpage.
  • 500 status codes. These status codes are also essential to understand. They appear when your request to view a webpage was successful, but there is an issue in the server.

Each class of status codes has several, more specific codes within them, highlighted by Mozilla Developer Network. Each specific code has a very important meaning. Knowing where to find HTTP codes and redirects is a valuable asset if you are running a website with SEO in mind.

Where to Find Specific HTTP Codes and Redirects

Finding specific HTTP codes and redirects that don’t appear due to an error with the webpage or server is not as challenging as you may think. You can utilize browser extensions like Firefox or Chrome, or employ a header-fetching tool and other online HTTP checkers.

Understanding specific HTTP codes and redirects is essential to marketers. You can see how the webpages you are overseeing check out periodically. Here are a few important for marketers to embrace.

  • 200 is the server’s way of giving you a thumbs up. It means everything is operational and your request is successful.
  • 301 means that the resource you requested has been reassigned. It has essentially been moved to a new URL. 301 redirects are common, and it is used when a URL needs to be redirected to another URL. 301 redirects still give your links SEO juice and they are certainly important.
  • 302 is telling you that the server found your request, but is currently dealing with a page from a different location. Even though the site has been moved, requests are still using the prior location. You may lose a bit of your link juice when using a 302 redirect, compared to a 301 redirect.
  • 404 simply means that the page you requested is not found. The URL you requested didn’t come up with any matches, and the condition is unknown.
  • 410 tells you that the requested resource is gone. It is like moving and leaving no forwarding address. This is not good for SEO.
  • 500 is a code used for server problems. If you see 500, you can bet there is an internal issue with the server, and it is unable to process your request.
  • 503 means your server is not in good shape. Either it is overloaded at that moment, it is undergoing maintenance, or not operational at all. The 503 HTTP code can be useful, letting search engines know the page is down for server maintenance and not gone forever.

The complete guide to HTTP codes and redirects |

When Marketers Should Use 301 HTTP Code Redirects

Using 301 HTTP code redirects can be useful for marketers. A 301 redirect is simply an HTTP code that is used when a page or URL has been permanently moved to a new one.

There are also useful redirect HTTP codes like 302 and the Rel canonical tag, which is like a 301 redirect. And each of these unique redirects can serve a specific purpose in your SEO efforts.

For example, a 301 redirect will move your inbound links and page records for one URL to another. In theory, it will transfer the prior URL’s past benefits with it.

A 302 HTTP code redirect can be used to temporarily redirect your site visitors while you are doing maintenance or running tests. It will not redirect bots, however, you will be able to keep your traffic value and rankings with a 302 redirect.

The Rel canonical tag is another useful redirect for marketers. It is like a reverse 302 redirect, when bots will be redirected, but visitors will not. However, you will be allowed to have duplicate content users without Google Panda penalties.

HTTP Code and Redirect Tips for Marketers and SEOs

Marketers and SEOs should have a plan in place for dealing with HTTP code errors, and when using redirects. Using 301 redirects instead of 302 redirects may help maintain your link juice.

When you come across an HTTP code 404 errors, you should manually review those pages to get a clearer picture of why the request was not successful. HTTP code 404 errors with valuable links that are up for long periods should be 301 redirected as well.

Customizing 404 pages with navigational options is best practice. This will allow your visitors to reroute their request. Utilizing a Rel canonical tag instead of a 404 page can also save your from a Panda penalty.

Remember that 500 and 503 HTTP code errors are server related. If you come across these error messages, it is a good idea to inspect your server or connect with your web host.

HTTP codes and redirects are not always the bearers of bad news for marketers. Redirects are often quite useful when it comes to keeping your pagerank, mozrank, and traffic value.

Understanding the most common HTTP codes and redirects will help you troubleshoot and keep the Google Panda off your back too. Marketers who succeed simply never stop learning, and this guide aims at facilitating that SEO success.

Marcela De Vivo, CEO of Gryffin Media,  is a search veteran who has been in the industry since 1999. Marcela draws on an deep expertise in both organic and paid search to help companies large and small increase their revenue from digital marketing. Her emphasis has been in creating integrated marketing strategies that include paid, organic, social, and PR to build authoritative domains that have strong visibility across a variety of channels.

3 Smart Outsourcing Tips for Growing Bloggers

Growing a thriving blogging venture feels a blessing and curse at first. Sure money flows in. Success finds you. All is good.

But with great power comes great responsibility as Uncle Ben uttered in Spider Man.

Increased workload = more time and energy spent. Stress, overwhelm and a blanket anxiety overpowers bloggers who resist delegating tasks or using tools to get the job done.

I have experienced this with my blogging business. Even though I feel happy about helping more people and growing my venture I learned that to be sane, to have an offline life and to scale effectively one needs to outsource.

Why Outsource?

Eventually you will become overwhelmed with your tasks.

Skilled web developers, diligent virtual staff and premium tools free you from work you need to let go to grow. A knowledgeable web designer can streamline your blog in minutes but if your design-averse brain tried to mimic the task you’d spend hours if not days tackling the job. Spend those hours or days creating helpful content, building strong bonds and growing your blogging business by outsourcing.

Email volume, client scheduling and freelance work may overwhelm you when your blogging business grows exponentially. Outsourcing frees you to focus on critical business-building tasks.

Do you plan to have a life outside of your blog? Most of us choose blogging to free ourselves from a 9-5 gig. But unless you outsource you will be 10 times as busy as your employee days.

Follow these tips to outsource your blog effectively.

1: Pay Up To Play Up

Before you spend money on outsourcing or by buying tools to help you get the job done you must needs embrace common resistance; the fear of spending money to scale.

I recall 10 years ago. I was a newbie blogger. I just wanted to spend $3 a month on hosting. That was it.

As I slowly became successful I still resisted spending money. Big mistake. I didn’t scale or grow my blogging business because I wanted to handle all tasks myself to save money.

Think like a successful entrepreneur: pay up to play up.

A time comes when you need to spend money to move up in blogging circles. Investing in virtual staff overseas, tools or web developers becomes necessary as your blog traffic and profits grow.

Last week I invested in premium hosting via a VPS. I had no choice; my increasing blog traffic required me to do so if I wanted my site to be up and loading quickly.

The lightning speed and nearly 100% up time has been well worth the investment.

2: Invest In Aligned Virtual Staffers

Outsource to virtual staff in lands resonant with your customer or reader base.

Example; if your readers live predominantly in America consider outsourcing to the Philippines. Folks from the Philippines are aware of Western customs and know American culture well, in addition to speaking English with a light or non existent accent.

Find an outsourcing match. Delegate jobs to skilled, compassionate agencies. Take care of your reader base. Leverage your presence effectively without sacrificing quality of service.

3: Use Premium Tools to Outsource

Although bloggers associate outsourcing with hiring human beings to handle blogging tasks, investing in premium tools is another form of outsourcing.

Imagine buying a social sharing tool that publishes updates around the clock, reaching your target audience at optimal times. Going the premium tool route is as effective as hiring virtual staff in some cases, especially as Artificial Intelligence becomes more commonplace.

Research premium tools to fit your specific blogging needs. Find ideal matches. Pay up to play up.

Before we sign off I suggest you follow Chris Ducker as he is the industry leader in teaching you how to work with virtual staff.  Chris regularly pops up in my Facebook feed and is the guy to learn from if you want to grow your business through outsourcing.